Flying Squirrel is a design studio based in sunny Los Angeles, founded by
Simrit Brar. We believe in the fabulous power of design and harness it to help various brands, companies, startups and entrepreneurs grow and succeed.
Do reach out at


some facts

The first decade of Simrit’s design life was spent in India, where she grew up, the next in New York and Los Angeles. Till recently she built and led the design discipline at Phenomenon for nearly five years. Simrit is also credited with bringing a new sensibility to key art in India. In 2017 she was featured on AdWeek's Creative 100 List, and holds a Masters degree from Parsons NY. She began her career with Brand Union (R+K).

{various projects on this site were created with some wonderful folks at the agencies Phenomenon, CO-OP, Version X and Siegel + Gale.}


accolades, press and such…

(Simrit Brar)
Clio Sports (Phenomenon, 2018).
One Show (Phenomenon, 2018).
Featured in AdWeek’s Creative 100 List for 2017.
Clio Sports (Phenomenon, 2015).
Part of team: 2 Gold One Show Pencils, a Cannes Silver Lion, a Webby and 2 Clios. (Phenomenon, 2016).
Behance: Several packaging, branding and integrated projects featured on Behance’s Packaging Served and Branding Served.
HOW Self Promotion (CO-OP, 2008.)
Communication Arts (CO-OP, 2008).
Parsons Animation and DV festival, NY, 2005.
Selection and screening of short film ‘The Font Revolution’ at the Remote Lounge, NY, 2004.

Transform UK 2017, GD USA Nov 2017.
Kyoorius magazine 2010.
DNA (Online & Print), CNBC Awaaz (TV), The Hindu, The New Indian Express, Hindustan Times, Times of India, Savvy, The Sunday Express: Eye, Screen–Online edition, Star News (TV), Complete Cinema, Outlook, Asian Age, Bombay Times, Star TV–Limelight (TV), Afternoon Despatch & Courier, Hindustan Times: Horizons, Filmfare, Sweden–Film International.

museums & books:

’Bollywood in Posters’ Om Books.
‘Bollywood posters’ Thames and Hudson.
‘Living Pictures’ Open Editions, UK.
Victoria & Albert Museum, London. ‘Lagaan’ film poster, part of the museum’s permanent collection.
Powerhouse Museum, Sydney, Australia.
National Gallery of Victoria, Melbourne, Australia.
Ferens Art Gallery, Hull, UK.
Sunderland Museum and Winter Gardens, Sunderland, UK.
New Walk Museum, Leicester, UK.
Birmingham Museum and Art Gallery, Birmingham, UK.
Harris Museum and Art Gallery, Preston, UK.

judging and more:

Command X- AIGA National Conference 2019.
AIGA Advisory Board- Los Angles Chapter. 2017 to present.
National Addys 2018.
Golden Trailer Awards 2018.
One Show 2017.
Parsons New School of Design New York, Guest Critic, MFA Design & Technology.
Adjunct faculty: Parsons, NY. 2005-2007.


clients recent and past…

WilsonDC ComicsIntuit, Mr Cooper, AetnaCB2Crate & Barrel, SLS Hotels, Xome, Sky, Dogswell, BackJoy, Francesca's, FRWD, Land'sEnd, PepsiP&GMicrosoftDiscoveryHerbalife, Macadamia oil, OxoNBC, Forest City Ratner, Maesa, Cadbury,Prudential FinancialWarner Brothers, Nutri bullet, St Jane, Marcia Teixeira, Quartet, NY Taxi & Limousine, Loews Hotels & Resorts, BFC Partners, AIGA, TCM, Microsoft, Hedley & Bennett, Parasol, Aveeno, Neustar, Pinkberry and NFL.